Meet the Manager

Meet the Manager

National Knife Day

National Knife Day

Recommendations from Denver Store Manager Mike Will

Recommendations from Denver Store Manager Mike Will

There are tools you buy because you need them. And then there are the ones you find yourself talking about at dinner parties.

At New West KnifeWorks in Denver, a good knife can be both — and with the brand's National Knife Day sale running August 20–30, there's never been a better time to find one. All G-Fusion knives and accessories are 15% off, making it an ideal moment to invest in something that will outlast any trend and probably start a few conversations along the way.

Inside Our Denver Store

New West's knives are handcrafted in Victor, Idaho, with colorful handles, distinctive silhouettes and an unmistakably Western point of view. The brand has built a devoted following by treating the kitchen knife as something more personal than a utilitarian piece of steel — and its Denver store is a prime example of why word of mouth remains its most powerful tool.

Denver Store Manager Mike Will has seen that firsthand. One customer became such a fan of the Yellowstone BBQ Knife that he began giving them as gifts. After hosting friends for dinner one evening, one of his guests walked into the store with a particularly memorable request: he needed "the knife that will change my life."

The knife was the Yellowstone BBQ. He bought it, started using it and, about a week later, another friend came in looking for one.

We asked Mike which New West knives he recommends to Denver cooks — and where someone new to the brand should begin.

Teton Edge Santoku

For most people, the answer is the Teton Edge Santoku.

"It's kind of your overall workhorse for everyday usage," Mike says.

It's the knife he points home cooks toward when they're ready to replace the set they've had since their wedding or finally invest in something better. It chops, slices and handles the rhythm of everyday cooking without requiring its owner to be a professional chef. At the Denver store, it has also become a popular gift for birthdays, weddings and even home closings.

Shop The Santoku

Superbread Knife

For seasoned home cooks looking for a versatile addition to their collection, Mike points to one of his own most-used knives: the SuperBread Knife — although calling it a bread knife doesn't quite capture the way he uses it.

"I don't really put it in a box that it's only good for breads," he says. "I use it for finished meats. I use it for soft foods like tomatoes, squash and fruit. I trim cowboy steaks with it."

Shop the Superbread

Yellowstone BBQ

And then there's the Yellowstone BBQ Knife, a natural fit for a city where summer cooking often means a grill, a patio and something substantial over the fire. New West KnifeWorks teamed up with Chef Gator Guilbeau from the hit show Yellowstone to create an essential tool for every pitmaster.

Shop the Yellowstone

Rock Blocks

New West's knives aren't designed to disappear into a drawer. Their vivid handles and handcrafted details invite them to be left out — and, for some customers, displayed almost like artwork.

That's particularly true of the company's sculptural Rock Blocks, magnetic knife holders that turn a collection into a countertop installation. Mike often recommends them to customers designing a new kitchen or furnishing a second home. Paired with New West's custom knives, they reveal another side of the brand: part knife maker, part design studio.

Shop Rock Blocks

For Mike, that distinction matters.

"In the world of automation, the world of things being really easy and push-button, there is still that hand finish, that human element that we hold on to," he says.

And perhaps that human element explains why customers keep sending their friends through the door. Sometimes, after all, the knife that changes your kitchen is the one somebody keeps talking about.

Shop the National Knife Day

Blog posts

View all
1 4
View all